It is a known fact that obese people wanted to lose weight.  However, they have a hard time doing so because they lack the will to do it.

Yes, that what people thinks in the old days, but because this is the modern age people should know better than that.  Obese people must have been the most motivated people in the world to lose weight.   It is because obesity accounts for much of the diseases.

A dietician noted that an obese individual must take into note, what they are up against when trying to lose weight.  It is not true that all it takes is the will power to succeed.  There are some points that those, who want to lose weight must take into consideration.  In general, loosing weight is a complete interaction of two factors: saturated food environment and neurobehavioral process.

PhD, of Rush University Medical Center in Chicago, and colleagues in the Journal of the American Dietetic Association, Bradley Appelhans got a good theory about this. Science has proven that such interaction is responsible for losing weight.

The doctors should emphasize on the dietary dynamic, rather than simply telling patients to eat less.

Currently, such approach to dietary counseling for obesity  rooted by personal choice, as explained by Appelhans and his colleagues. In the dietary counseling, a patient gets educated about how a dietary choice affects the energy balance, and then  told to adjust their eating patterns.

According to the researcher, most of the time physician often said that their patient lack the will power to lose weight even if body mass is 55% to 75% genetic.

Hence, moving away from the emphasis and staying away from poor personal choices to brain systems cooperating with a toxic food surrounding may better the outcomes though reducing stigma at the same time.

In particular, there are three kinds of neurobehavioral processes exerting effort in obesity namely food reward, inhibitory control, and time discounting.

• Scientists claim that people are talking about food reward, the similar neural progression that is occurring in sex, gambling, and substance misuses are at work.   The whole process happens in the in the mesolimbic system, which invokes both motivation and pleasure.

• Inhibitory control or simply known as the power to turn away from food cravings, resulting to turning away from food rewards. This has referred to as the will power, which common people believes that people need to succeed at losing weight,  however, doing it is harder than saying the word.

• Finally, time discounting referred to as the human tendency to lessen delayed rewards.  This explains why patients create choices that are not good for them in the long run.